and yes, we will cover all of it inside this article
ClickFunnels has gained considerable fame since its inception, becoming one of the largest SaaS (software as a service) marketing companies in the market. I guess it’s not surprising that people like ClickFunnels because it’s about making money for its users. More specifically, it’s about providing companies with software that helps them turn website visitors into customers. No wonder ClickFunnels has evolved so much in such a short time.
It can not be denied that it’s popular, but does that mean it’s worth it? How much can we trust the crowd? It looks like it’s just another website and landing page builder, so what makes it unique, and should you include it to your marketing stack?
ClickFunnels Review (Honest User Review) Is it a scam or legit? What is Clickfunnels?
Clickfunnels: An overview
Clickfunnels was designed in 2014 by Russell Brunson, and Todd Dickerson and its value now exceed $ 360 million. Originally intended to reduce the time and frustration of producing sales funnels, Clickfunnels enables users to quickly and easily create multiple sales funnels, all without the need for technical knowledge.
Clickfunnels is an ideal tool and an impressive solution for online businesses, startups, and entrepreneurs. Whatever your goals, whether you want to collect leads, promote your services, or sell products, you can increase your conversion rates with Clickfunnels.
Clickfunnels provides a variety of predefined sales funnels, landing page templates, and an intuitive drag-and-drop editor for a fluid funnel design process. Clickfunnels also has a perfect knowledge base and comprehensive support documentation, helping users navigate this platform and make the most of available resources.
You can use Clickfunnels to create:
- Opt-In Pages
- Landing Pages
- Normal Business Websites And Blogs
- Squeeze Pages
- Membership Websites
- Sales Funnels with Upsells
Just about any site, you can imagine, you can create it on Clickfunnels. That’s what makes it so good. The drag-and-drop editor makes things easy for everyone.
While creating these pages is a good thing in itself, they also have built-in marketing capabilities (in the Etison package) through which you can manage all your mailing lists (Actionetics®) and even start your affiliate program (Backpack). It’s excellent for OTHER people to promote your products to you! It comes with virtually all the bells you expect — a must-have for anyone who wants to grow their business.
We all know that sales funnel good, but we’ll explain why we prefer Clickfunnels for our business. Before you start, remember that they have a free trial to help you decide if it’s right for your business before deciding to purchase.
What are funnels? How sales funnels work
Before continuing this ClickFunnels analysis, we will clarify what a marketing funnel entails. In marketing, it’s a step or process that takes people who do not know you and turns them into customers, also called marketing funnel. In e-commerce, a sales funnel can be referred to as a series of steps designed to guide the site visitor to the payment page.
There is a less annoying way of thinking about it. Step 1: Imagine a funnel. Step 2: Imagine that this funnel is a metaphor, and instead of ingredients that go through this funnel, you have metaphorical elements that you call web traffic or site visitors. Visitors to your site are watching, checking things out. Your website is very well designed, and your content is top-notch!
Unfortunately, this still does not turn many of your visitors into customers. In a brick and mortar store, it’s like people are coming into your store, but they are having difficulties in locating the cash register, so they can leave the store without buying anything. In a physical store, you can convince your customers to purchase something. In a digital store, you may be a little further away from your visitors. This is where your funnel comes in – it is designed to attract customers through the principles of psychology. The funnel works step by step, increasing traffic until visitors find themselves on a payment page.
If you think it’s cool, you’re right: it has become a big deal for online marketing. Russell Brunson did not get rich by selling ClickFunnels technology but using it as well.
We now have a clear idea of what Clickfunnels offers and how sales funnel works. Let’s take an in-depth look at the key features of this platform …
How are the features of ClickFunnels? I think they are stable and you get everything you need. They are mostly intuitive and offer the right amount of control. The template editor and the integrated management system are good examples and are essential functions. I will give them separate sections.
Split A / B testing is a minor but certainly noteworthy feature.
If you make a copy of a page and make modifications to the copy, the split test lets you choose the percentage of traffic you want to see per page, which makes it easy to test conversion rates. It’s a great feature and very easy to use.
I also think that ClickFunnels is globally flexible and simple for other parameters, such as your account details or integrations. Maybe tech-savvy people find them restrictive (a common theme for some critics), but since the service has to be easy to use, I found the basic features very good.
There are several types of prefabricated funnels available, suitable for different kinds of businesses, and you can also create your funnel from scratch.
Actionetics and backpack
In this section, I will look into the full suite. In my opinion, the Clickfunnels Full Suite is three products grouped under the same outcome: ClickFunnels, Actionetics, and Backpack.
What is Actionetics? Well, that’s what many call an autoresponder or email autoresponder, but it’s a bit more complicated. The main goal of Actionetics is an intelligent analysis that results in a smart autoresponder, but the auto-responding involves an email, a snail mail, and some other goodies.
Backpack (formerly Backpack CRM) is a tool that will facilitate the management of an affiliate program and make it more efficient.
But are these features or products separate? Actionetics is a bit like ClickFunnels trying to sell a questionable autoresponder to me, but maybe I’m just cynical. Anyway, Full Suite is a bit confusing and removes the coherency you get with the original ClickFunnels.
Here is the complete list of startup features.
- 100 pages
- 20 funnels
- 20,000 visitors
- Three custom domains
- unlimited contacts
- A/B split tests
- Optin funnels
- Email integrations
- All advanced funnels
- Sales funnels
- Unlimited members
- Membership funnels
- Auto webinar funnels
- Order pages
- Hangout funnels
- Upsell pages
- One billing integration per type
- Share your funnels
- Downsale pages
- 1 SMPTP integration
If you are in a position where you can afford to try Etison for a while, and you need a simple and effective way to increase your sales, I think you would not feel short. Similarly, I do not think that Actionetics and Backpack offer such an advantage that you can not live without it: for most users, the StartUp plan will provide a sufficiently complete package.
Landing Page Builder
This is probably the main feature of ClickFunnels, so I wanted to pay special attention to it. I think most of the reasons I gave ClickFunnels such a rating is because it is a reliable landing page builder. ClickFunnels distanced itself from the page builder and announced its funnel approach, but to tell the truth, I’m using it primarily for this landing page builder.
However, there are a variety of templates with good designs, although, as expected, only the templates created by ClickFunnels are free. Templates are organized by funnel type, so monitoring is not too difficult.
You can also save some templates and create personal page templates. It is very easy to find them. As you can see, you can modify the necessary settings and open them in the editor.
Once you navigate through your pages in the editor, you essentially work with a drag-and-drop builder. It’s a bit more complicated than other lightweight page builders, but it’s still easy to use.
The editor uses a page structure consisting of four main parts: sections, rows, columns, and elements. Think of these pieces as they go together. Basically: Lines, columns, and features go in sections. You can have several sections per page. Rows and columns enter the sections, but the columns specifically enter the rows. This way, you can have a column with a row or up to four. The elements are the dynamic bits that enter the columns and make your page interactive for visitors.
It may sound complicated, but it’s easy enough to understand.
Everything is colored.
A small complaint I’ve heard (but not personally) about the builder is what the grid looks like – you have to work on these columns and lines. I do not think this is a big problem, and the builder offers enough control without sacrificing ease of use, but that can be mentioned.
Overall, I like the page builder. This greatly facilitates the design of your landing page and fulfills ClickFunnels’ goal of making it easy for you to earn money online.
Integrations are precisely what they look like: other marketing tools that you integrate with ClickFunnels software. There are different types of integrations that you can add to your ClickFunnels account: email, webinar, SMS / text, and actions. For example, you can add MailChimp to your ClickFunnels because you like and are registered with the MailChimp autoresponder software. Easy!
ClickFunnels has great partners that you can easily add to your integrations.
Here is a complete list:
- Active campaign
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to the integrations section, you can search for them or click on the search bar, and they will appear. It’s pretty self-explanatory, click on what you want and add it.
The integration management process is also simple, although you should consult the third-party software documentation to find precisely what ClickFunnels needs. Overall, you will find the process quite simple. Integrations are a little more conceptual than some features, such as the Page builder, so it’s great to have a straightforward way to add and manage integrations.
Payment gateways are related to integrations. Payment gateways are integrated, and on other software platforms they are called integrations, but in ClickFunnels they receive a separate section different from integrations. ClickFunnels can also know them as billing integrations. Payment gateways are also what they look like: integrations that allow your customers to pay for their business. Your store will not be a store unless you use a payment gateway.
A list of payment gateways that you can add:
- Blue Snap
- Easy Pay Direct
Managing all these integrations is easy. As long as you’ve set up with any tool you’re trying to integrate, you should not have a problem adding it to ClickFunnels. In my experience, these integrations generally work smoothly, and you do not have to worry about them.
Ease of Use – ClickFunnels Review
If you have not bought it yet, the main selling point of ClickFunnels is the ease of use – as the ad says: “Do not waste time on” techies “!” “As I said in this ClickFunnels analysis, the main service offered by ClickFunnels is the provision of tools to help the less experienced save time and money. Considering this, evaluating its ease of use is very important.
Succinctly put: It’s easy to use, but you still need some experience.
Longer answer: For a beginner, this can be a bit overwhelming – and by a beginner, I mean being a novice to the world of e-commerce and marketing – but the learning curve is far from impossible. For most people, I would say that the learning curve would only be a few hours at most. If you’re behind, buy the Russell Brunson books mentioned earlier in the review.
However, ClickFunnels is certainly easier than creating yourself funnels. They have a lot of documentation, which may not be perfect, but it seems to me that most questions should be addressed and that you can always contact a customer service representative, if necessary.
All this aside, some parts of ClickFunnels are very easy to understand.
The main features of ClickFunnels – the real funnels – are quite easy to manage. A consistent menu makes it easy to navigate through all stages of the funnel management process, from choosing templates to the drag-and-drop editor. Some parameters related to email integrations or payment processors will require some understanding, but the know-how needed to code the funnels is far more complicated. You can find it by searching in Google or by consulting the information center.
Finally, ClickFunnels is not incredibly simple, but it is usually simplified with an intuitive user interface. They tend to change things often, but will probably not be enough to hurt you a lot.
We give them a 4 out of 5 in ease of use. It combines choice and customization with convenience, and while I suggest to all potential users to have the necessary technical knowledge, it is essentially efficient in terms of ease of use.
How to configure clickfunnels
ClickFunnels is an online platform or application that allows you to create better landing pages at lower cost and time. This facilitates the marketing process by providing a variety of prefabricated funnels that serve a wide range of products and services. A typical funnel has more than one e-mail autoresponder, opt-in page, multiple order forms, sales pages, additional content, member area, and more.
In the past, you needed to have hosting, a website, landing page software, autoresponder service, membership site software, split test, and a host of programmers and designers to assemble everything.
ClickFunnels allows you to do everything on a platform. It enables you to build all your sales pages, opt-in pages, online training courses, membership areas, email sequences, and link them to create your funnel. It’s an easy-to-use all-in-one tool that makes it ideal for beginners.
Getting Started With ClickFunnels
To access the ClickFunnels Dashboard, you must register. ClickFunnels offers a 14-day free trial that lets you explore and test the product yourself to determine if it’s right for you. The registration process for the free trial is effortless. All you have to do is input your credit card information when you sign up for the trial. Please be fully aware that your card will not be charged until the end of the trial period. You can unsubscribe at any time.
After logging into your ClickFunnels account, you will find:
• ClickFunnels game: teaches you to create your first funnel.
• Dashboard: View page views, opt-ins, and sales of your funnels.
• Live Contact Activity: Allows you to view the actual activity of your contacts on all funnels.
• Favorite Funnel: This module displays quick links to your favorite funnels.
This menu allows you to create new funnels, access the marketplace, view sales, view contacts, and browse through selected funnels.
Account Profile Menu
This drop-down list allows you to view all your account information, your custom domains, your integrations, your ClickFunnels membership area, and more.
This is a drop-down menu that allows you to access the ClickFunnels Knowledge Base and contact support. It contains answers to some questions you may have about the software.
The backpack menu
This menu allows you to create an affiliate program, manage affiliates, and manage affiliate commissions and payments.
The Actionetics menu
It’s a drop-down menu that lets you view your contacts, create action funnels, create broadcast emails, and create email lists.
As mentioned before, Clickfunnels is not an inexpensive tool. Let’s take a look at the two Clickfunnels pricing packages offered by Clickfunnels …
• Clickfunnels ($ 97 per month): as part of this basic plan, you can register three domains, create 20 marketing funnels of 100 pages and receive up to 20,000 visitors. You also have access to all publisher features, predefined funnel sets and templates, email and e-commerce integrations, and more.
• Etison Suite ($ 297 per month) – This package gives you unlimited access to all Clickfunnels features and lets you create as many domains, funnels, and pages as you need. The Etison suite also offers access to Actionetics and the backpack.
Of course, Clickfunnels is not cheap, but the Clickfunnels pricing is quite reasonable. Before deciding whether this application is right for you, take advantage of the 14-day trial period.
Pros And Cons Of Clickfunnels
What I like
- It is very easy to use
- Comes with many features and others are added constantly
- Has a great affiliate program
- An easy way to share, copy and duplicate funnels
What I do not like
- high monthly costs
- No 24-hour chat support
Who uses Clickfunnels?
What is Clickfunnels, and who uses it? The platform is ideal for those who want to sell products online. There are several types of Internet marketers, different products, and niches. ClickFunnels is specifically intended to help you sell your products or services, regardless of your audience.
You can build a membership site, collect emails, and sell products. Most online businesses will surely love the many funnels offered by this platform.
Here are some of the profitable products you can sell according to the ClickFunnels landing page:
- retail business
- Business 2 Business
- Membership sites
It depends on your creativity. We know the people who use it to create their mailing lists and then selling on the back-end, and then at other cost-selling ticket prices over $ 5,000 each. It depends. But since it’s so easy to use, you can create one quickly!
ClickFunnels customer support is an area made up of a few nuances. I recommend ClickFunnels for having decent documentation in place. I think their documentation is just an industry standard for SaaS companies, but that’s enough. The docs page contains a series of categories, each with its articles. It may be simple, but in terms of content, it’s not that bad.
As for direct customer service, they have a chat feature on the dashboard after login, but I’m not very happy with that. They are often useful for simple questions and basic troubleshooting … but when I have more difficult questions, I find them useless. With a specific question about the HTML edition, it took them three months to answer me. By then, I found a workaround. Most users do not need this type of support and, to be honest, most SaaS companies do not provide this level of comfort. So, I’m complimenting ClickFunnels for trying.
Also, I noticed a consistency between reviews indicating lousy customer service experiences. In particular, in cases where the functionalities did not work as promised or in case of strange problems on the site, the customer service representatives would neither have answered nor listened. One notable critic, in particular, explains how, due to site errors, some of his clients were blocked and how other non-paying visitors had access to member-only content. When he contacted the customer service, he found that they were apathetic and useless. This scenario may be strange and unlikely, but it illustrates this point.
The general ranking of the support
I would not say that ClickFunnels is a failure for customer support. I think the team generally understands that their services are not perfectly easy to use and involve new tools for their users, and they have put enough resources into their support to make it decent. At least the basic questions will be answered, and they will be quite responsive. Perhaps most users, including myself, would not say that ClickFunnels has exceptional customer support, but in most cases, it meets a sufficient minimum. In this category, we give it 3 out of 5 stars.
How does Clickfunnels compare to the competition?
As they say, there are different features for different people, and so are ClickFunnels and other alternatives such as LeadPages and SamCart. Here’s how Clickfunnels compares to the rest:
ClickFunnels vs LeadPages
LeadPages was once the market leader in the landing page builder but has since been overtaken by Clickfunnels. This is because it has a minimal scope compared to ClickFunnels.
Although you can quickly find yourself with a sophisticated landing page to help you collect leads, it can not do much for you in terms of selling a product or service. The strength of LeadPages lies in lead generation (as its name suggests), but leave sales to funnel bit to ClickFunnel.
The only thing that Leadpages has over Clickfunnels is its lower price; So, if you are looking for a Clickfunnels solution at a lower price, then Leadpages may be the way to go.
ClickFunnels vs. SamCart
As far as SamCart is concerned, this particular product allows me to evoke some of the most helpful payment pages, also featuring a high conversion rate. So, how is it different from ClickFunnels?
That’s the difference: SamCart needs to be easily configured and sold immediately, supporting Stripe and Paypal, and offering 17 kinds of customizable payment page templates. However, the degree of flexibility provided by the ClickFunnel drag-and-drop editor is lacking. In other words, ClickFunnels can make provisions for just about any payment page I want.
I would not want to be limited by the basic customizations and precast templates of Samcart. Also, you may discover that Samcart is not responsible for capturing leads and creating complete sales funnels.
Samcart and ClickFunnels cost $ 97 a month; the flexibility of ClickFunnels is an advantage.
Other competitors of Clickfunnels
The nice thing about Clickfunnels is that the competition for sales pages has grown. Today, there are many exciting alternatives, such as Kartra and Builderall.
Is Clickfunnels worth it?
So there you have it. If you found yourself on our page because you compared ClickFunnels vs. SamCart or ClickFunnels vs. LeadPages, you now know all you need to know to make your decision.
While LeadPages and SamCart are useful tools that have their strengths, we have found that ClickFunnels is the best complete tool for business.
Final thoughts on Clickfunnels
It is no more news that Clickfunnels is an impressive tool that can have a big impact on any business. Packed with tools, functionality, and features, whatever your goals, Clickfunnels can help you maximize conversions and make money. Although costly, if you have the budget for this application and want to see your business grow, Clickfunnels is worth the investment.